This role will allow you to create and deliver the annual brand plan for Premier Inn/our Branded Restaurants. You’ll be working with the UK’s number one budget hotel brand, Premier Inn.As ...
This role will allow you to create and deliver the annual brand plan for Premier Inn/our Branded Restaurants. You’ll be working with the UK’s number one budget hotel brand, Premier Inn.
As a Brand Campaign Manager you’ll be accountable for ensuring all campaign activity is aligned with the Premier Inn and Branded Restaurants brand frameworks, maximising opportunities to drive awareness and uptake of F&B throughout the customer journey and across channels, by working collaboratively with the Premier Inn Brand & Marketing team and F&B Brand Strategy Manager.
As part of this role you will allocate investment accordingly, to maximise the impact of all activity and drive brand measures.
You will line manage and develop a team of brand executives to deliver all F&B brand and marketing plans.
Grade: B17
Location: Dunstable
Why you’ll love it here
Healthcare: BUPA healthcare
Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brands
Bonus: Up to 30% company performance related bonus
Check out all our benefits here: https://www.whitbreadcareers.com/about-us/benefits/
What you’ll do
You’ll be managing the creation and delivery of compelling and engaging brand campaigns in-line with brand and commercial priorities, ensuring effective customer communication and compliance to the principles set out in the brand frameworks.
You’ll ensure all brand communication is understandable, motivating and engaging to the guest across all elements of customer journey.
You’ll be responsible for writing all creative briefs and the creative development process with internal teams and external agencies.
You'll be accountable for ensuring all marketing materials are consistent, accurate and delivered on time.
You'll be accountable for legal/technical approvals for all brand/marketing materials.
You'll lead and manage design forums to ensure all customer facing activity is aligned and consistent across all parts of customer journey.
What we need
Understanding of customers and how to build brand equity and engagement.
A strong marketing and creative background, commercially astute and excellent budget management skills.
Effective leadership, interpersonal and communication skills.
Confident and capable to communicate & influence effectively at all levels.
Proven track record of successful delivery of campaigns - planning, execution, agency management & post-event analysis.
Continuous improvement skills and ability to find ways of solving or pre-empting problems.
Be part of the Commercial Team
Meeting our ambitious goals to expand and reach new locations across the globe requires serious planning. It means analysing every little detail, spotting and overcoming barriers and working towards our ambitious plans. Think decision science, pricing, revenue and sales, and you’re there. With a lot of doing to be done, you can be part of making big change happen across the globe. Bring your drive and enthusiasm, and we’ll welcome you in.
We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.
Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.
Job ref: 3579-4335
Advertised: 04 Sep 2024
