Our work | Digital roles | Whitbread Careers

we don’t just do websites

What we do

We live in a digital world. You've probably noticed. That means what we do is pretty important right now, and will be for years to come. But, what do we actually do?

Well, we create and develop the digital, customer-facing user-faces that drive Whitbread's business. We analyse data and communicate with our customers, to make sure our sites are user friendly, all while writing the copy, designing the look and building sites, apps and more.

Take a look at some of our work below

Virtual Reality Experience 'Come on In'

Take a virtual 'walk' through and let your cursor be your guide as you wander around our hotels with this fully immersive experience.

Issue
The weekly customer email programme is the backbone of Premier Inn's marketing. A weakness in the process can impact on timings and the quality of the output which, in turn, could potentially undermine results (hotel bookings). So, implementing an efficient design working process was vital.

Insight
Over a series of weeks, every part of the process was recorded and mapped - from the initial briefing right through to concept and design development. Extensive data gathering enabled us to highlight inefficient working practices.

Idea
The information helped us to refine our approach leading to the development of a new, speedier workflow system for email activity. At the same time, a broad suite of design templates incorporating responsive modules was created to speed up the process even further still.

Impact
The new process has feed up time to concentrate on concept development without compromising on turnaround.

Email Solutions 'Streamlining Workflows'

Take a virtual 'walk' through and let your cursor be your guide as you wander around our hotels with this fully immersive experience.

Impact
The new process has feed up time to concentrate on concept development without compromising on turnaround.

eTool 'Business Booker'

By creating a new suite of online business tools, we helped out business customers save time and money. Business Booker means less time booking, more time doing your job brilliantly, so you can save your company time and earn yourself a little extra kudos too.

Impact
The new process has feed up time to concentrate on concept development without compromising on turnaround.

Our process

Our working process is quite unique. That's because we connect our digital talent directly to our customers. It's an interesting challenge. One that comes with the hospitality industry, and one that our people tend to love. After all, what's the point in working so hard if you can't see the results? This communication between talent and end-customer is not only enriching, but it also makes for a fantastic way to immprove our business - with constant feedback coming from those the work actually touches.

Tech

To keep our unique approach up-to-date, we walk and talk the same way with global standards using React JS, Angular, Vanilla JS, TypeScript, Java, JSP and perform our expertise through Adobe Experience Manager and Elastic Search.